Client: HBO
Project: Game of Thrones S1
Role: COO & Head of Production, Executive Producer
HBO asked us to help build buzz for the premiere of their new series Game of Thrones. To do this, we concepted an immersive fan engagement program based around the 5 senses.We developed a consumer launch campaign for Game of Thrones that included immersive digital experiences, a fan engagement program, influencer outreach, and even food trucks with food inspired by Westeros created by Tom Colicchio.