Client: A&E
Project: Bag of Bones - Dark Score Stories
Role: COO & Head of Production, Executive Producer
As A&E prepared to launch a two-night movie event – Stephen King's Bag of Bones, starring Pierce Brosnan – the network partnered with us for a unique marketing initiative to engage viewers in advance of the premiere. The new campaign brought together compelling visual and social experiences to draw-in King fans and general audiences alike, ultimately driving buzz and viewership around the four-hour epic thrill-ride.
Dark Score Stories generated national press coverage. Los Angeles Times, USA Today, Wired and Entertainment Weekly reported on the experience. The campaign was also a Webby honoree in the Television category. Online buzz intensified as the premiere's date grew closer, earning Stephen King's Bag of Bones the largest cable audience of a miniseries since 2008.
