Client: FX Networks
Project: American Horror Story
Role: COO & Head of Production, Executive Producer
FX Networks approached us to build buzz for the launch of their series American Horror Story. We designed You’re Going To Die In There, a digital house tour with a twist. We invited target fan communities behind closed doors to explore the house's hidden rooms and discover physical and digital artifacts revealing the intimate details that fueled 6 decades of murder, lust, perversion and betrayal.
